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Knouse Foods® Launches New Healthy "Superfruit" and Naturally Sweetened Applesauces

 Musselman’s Products to Help Satisfy Demand for Foodservice Operators Wanting to Expand Options for Health-Conscious Patrons

Peach Glen, PA, January 23, 2009 - Fruit grower-owned cooperative, Knouse Foods launched a new line of single-serve Musselman’s applesauces to meet the rising demand for more healthful options with meals. Totally Fruit™ is naturally sweetened with fruit juice concentrate, contains no high fructose corn syrup and is available in apple, peach and strawberry flavors. Healthy Picks™ is made with antioxidant-rich “superfruits” pomegranate, cupuacu and acai, contains no added sugar and is fortified with a daily source of fiber, calcium and vitamin C. Healthy Picks™ applesauces are available in three unique flavors: blueberry pomegranate, key lime cupuacu and raspberry acai.

Recent research by the National Restaurant Association reveals Americans are seeking healthier options when they dine out and that foodservice operations’ responsiveness to customer preferences will further drive this industry trend. Specifically, “superfruits” and “healthful fruit/vegetable side dishes for kids” topped the list of What’s Hot in 2009, NRA’s survey of more than 1,600 American Culinary Federation chefs.

“More consumers are looking to their side dishes to help nutritionally balance their meals. Applesauce is a light and satisfying option that’s appropriate for diners of any age,” said Todd Michael, Food Service Sales Manager for Knouse Foods. “As the healthy trend evolves, diners are expanding their tastes for more exotic flavors and fruits that contain nutritional benefits. Our new Musselman’s applesauces are specifically designed to meet the demand for these consumers.”

Musselman’s Totally Fruit™ single-serve applesauces are an ideal option for K-12 foodservice operations or restaurants that cater to kids because they are naturally sweetened, count as a daily fruit serving, and contain no artificial colors, flavors or sweeteners. Musselman’s Healthy Picks™ single-serve applesauces count as a daily fruit serving, contain no artificial colors, flavors or sweeteners, and are only 70 calories per serving.

According to Mintel, a leading research firm, offering fruit products improves overall customer perceptions of the healthfulness of menus and makes meals more appealing to consumers, particularly women and parents, who want to “do the right thing” in their dining habits.

For more information on these products or fruit recipe ideas, visit www.knousefoodservice.com.

Knouse Foods is an established grower cooperative and food processor for apple and fruit related products. The cooperative includes fruit growers in the Appalachian region of Pennsylvania, Maryland, Virginia, West Virginia and the Mid-West. Known for its environmental stewardship, Knouse Foods is committed to ensuring all of its products meet the highest standard for taste, quality and consistency. Product brands include Musselman’s, Lucky Leaf, Apple Time and Speas Farm.